BULL. The strongest working animal with an aggressive personality. With a muscular neck, sculptured bony head, and solid stance weighing 2,000 pounds, the BULL has held a place of significance in human culture before the beginning of recorded history. They appear in cave paintings estimated to be up to 17,000 years old. The mythic Bull of the Heavens plays a role in the ancient history dating as far back as 2150 BC. The importance of the bull is reflected in its appearance in the zodiac as Taurus, and its numerous appearances in mythology, where it is often associated with fertility. To pay tribute to the strength of BULL we produced a watch made of titanium.

BULL watches offer a non toxic titanium case and bracelet. Titanium is a strong, lustrous metal that provides a corrosion resistant quality. Due to the high tensile strength-to-density ratio, titanium's high corrosion resistance, fatigue resistance, and high crack resistance make it useful for spacecraft and missiles. Due to its high corrosion resistance to sea water, titanium is used to make propeller shafts and rigging. BULL watches use titanium for the strongest encasing with a Swiss quartz movement, representing a strong working time machine. Work hard, play hard, and be strong like a BULL.